Apollo Pricing in 2026 and How to Budget Your Credits
Founding AI Engineer @ Fold Talk
Apollo combines a plan with shared credits. Confirm your seat price and charge rules, then calculate cost per usable prospect. A credit balance does not promise the same number of sales-ready contacts.
Budget separately for phones and emails
The median recorded phone-lookup charge was five times the email-lookup charge in Fold Talk’s sample.
| Lookup | Median recorded charge | Observations with charge data |
|---|---|---|
| 3 Fold Talk credits | 25,987 | |
| Phone | 15 Fold Talk credits | 1,069 |
Your contact mix changes the budget. These are Fold Talk credits, not Apollo’s rates; vendors’ credits are not interchangeable, and this comparison excludes subscriptions and other work.
Source: Anonymized Fold Talk sample, October 13, 2026. Attempts may repeat; findings are not an independent accuracy audit or a comparison of vendors.
Confirm your plan
Apollo lists Free, Basic, Professional and Custom plans. The retrieved page did not expose a reliable dollar table, so we do not repeat an older amount as a current offer.
Its FAQ says accounts share one plan level, credits are pooled and unused credits expire each billing cycle. Confirm your account’s entitlement before buying.
Map work to charges
Use Apollo’s credit documentation and account usage screen.
| Task | Confirm |
|---|---|
| Find prospects | Search access and saved-record limits |
| Reveal emails | Verification status and charge event |
| Add phones | Number type, geography and credits |
| Enrich CRM records | Matching, duplicates and repeated-run charges |
| Run outreach | Included features and sending restrictions |
| Add users | Seat price and account-wide plan requirements |
Save expected charges before the pilot and actual usage afterward.
Measure accepted output
Define the company, person and fields a usable prospect needs. Track inputs, returned records, duplicates and accepted contacts. Divide attributable cost by that final accepted count.
Keep existing contacts separate. Repeated enrichment can consume resources without expanding your market.
When to test Fold Talk
Include Fold Talk when audience research and qualification drive the work. It starts at $99/month; see current pricing. Compare the same output requirements, not vendors’ credit labels.
See B2B prospecting tools for the shortlist and email finder tools for contact-coverage testing.
Frequently Asked Questions
Do unused credits roll over?
Apollo’s current FAQ says no. Match planned usage to your billing cycle.
Can teammates use different plan levels?
The public FAQ says an account shares one plan level.
What should a pricing pilot produce?
A usage export, accepted list, rejection reasons and operator-time record.