Who they hire tells you what they'll buy.

Sales tools targeting VP of Sales hires

A company hiring a VP of Sales is about to invest in sales tooling. Reach them before a VP is even hired, sell to the CEO or existing sales ops.

Example: “Companies posting VP of Sales roles in the US B2B SaaS sector in the last 2 weeks”

Marketing tools targeting CMO / Head of Marketing hires

New marketing leadership evaluates every tool in the stack. Get in front of them with a compelling offer before they inherit the status quo.

Example: “Series B SaaS companies hiring a CMO or VP of Marketing posted in last 30 days”

Selling to companies hiring in your buyer persona

If you sell to data teams, find every company with 3+ data engineering job postings. They're building out a function and need tools to support it.

Example: “Companies with 3+ open data engineer roles and over 200 employees”