Product / Market Mapping

Your TAM isn't a slide. It's an actual list of companies.

Market research firms give you a $12B TAM estimate with a three-year-old methodology. Fold Talk gives you the specific companies, their contact info, their tech stack, and their buying signals, so you can actually work the market.

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“Map all companies selling HR software in the US with 50-500 employees and show their sub-segment”

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#	Company	Sub-segment	Employees	Funding Stage	Founded	Growth Signal
1	Rippling	All-in-one HR	1,200	Series F	2016	Hiring ↑
2	Lattice	Performance Mgmt	600	Series F	2015	Hiring ↑
3	Leapsome	People Enablement	200	Series B	2016	Expanding EU
4	Workleap	Engagement & Perf	350	Bootstrapped	2011	Acquisition
5	Culture Amp	Employee Experience	450	Series F	2011	New partnerships
6	15Five	Continuous Perf Mgmt	200	Series C	2011	Product launch

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[01] Market mapping capabilities

A real map of your market. Not a slide deck estimate.

Total addressable market count

Get a real count of companies in your target segment, searchable, filterable, and exportable. Not a range estimate from a research firm.

Market segmentation

Break your TAM into segments: by geography, company size, funding stage, sub-vertical, or tech stack. Know where the density is before you allocate quota.

Competitive landscape mapping

Who are the other vendors in your space? Fold Talk maps all competitors by size, funding, and customer base so you understand the full market structure.

Growth signal overlay

Filter your market map by companies growing fastest, hiring, raising, expanding. The fastest-growing companies buy the most tools.

Geographic heat maps

Where in the world are your target companies concentrated? Fold Talk gives you a breakdown by country, region, and metro area, ready for territory planning.

Market entry validation

Before entering a new vertical, Fold Talk counts qualified accounts and maps the competitive landscape. Know how big the opportunity actually is before you invest.

[02] Use Cases

01
Board-level market sizing for fundraising
Investors want proof of market size. An actual list of qualifying companies is more compelling than a Gartner TAM estimate.
Example: “Count all US B2B SaaS companies with 50-500 employees that sell to enterprise IT teams”
02
Territory planning for a growing sales team
As you hire more AEs and SDRs, divide the market intelligently. Fold Talk gives you a data-driven breakdown by region and segment density.
Example: “Break US HR software companies into 5 equal-opportunity territories by account concentration”
03
M&A target identification
Map a market before making an acquisition. Find all companies in a segment, sorted by size and strategic fit, with full enrichment data.
Example: “Map all compliance software companies in the US with 50-500 employees and less than $20M raised”